Holland  Wilde

  Email: farmer@culturalfarming.com 

Independent Designer and Media Theorist

       Present:   As a Cultural Farmer, I have shifted my interests from designing to de-signing and

                now attempt to talk back to media makers through media -- writing equally with images,

                sounds and words by appropriating and remixing TV/media’s language and technique

                into new kinds of civic, experimental and ethnographic elicitation for critically engaging

                our culture(s).  In short, I am a pamphleteering mediaturg...and a surrealist tree planter.

        Past:   Owner and principal designer: Pencilogic  (Boston, 1986-2004).  Servicing a broad

                range of global TV efforts including: Scenery and costume design; graphic and product

                design; fine art and print; and environmental design for television’s creative and news-

                journalism industries.  I’ve received numerous acclamations including ten Emmys from

                the National Academy of Television Arts & Sciences. (2003: reel-ideation-branding-art)



       Northern Naturalist Certification - Northwestern Michigan College, 2017

                NMC Extended Education Program: Classroom and Field

        Master Gardener Certification - Michigan State University, Lansing, MI, 2015

                Michigan State University Extension Master Gardener Volunteer Program

        pHd - University of Muri - Muri, Switzerland, 2010

                Faculty of Autodidactism, Cultural Farming

        PhD Candidate - Queensland University of Technology, Australia, 2009-2010

                Institute of Creative Industries, Critical Media Ethnography (x)

        International Sociological Association Laboratory for Ph.D. Students in Sociology &

                XI Fulbright Summer School, Moscow State University, Russia, 2008

        Post-Graduate Studies - University of Calgary, Canada,  2006-2008

                Faculty of Communication and Culture, Visual Studies

        League of Professional Theatre Training Schools Portfolio Review Invitational, 1983

                The Juilliard School, New York, NY  

        Master of Fine Arts - Southern Methodist University, Dallas, TX, 1983

                Scenery/Costume Design, Theatre  

        Foreign Studies - University of Sarajevo, Bosnia-Herzegovina, 1975

                                  -  Dubrovnik Summer Festival, Croatia, 1975

                 Fine Art & Stage Design

        Bachelor of Science - William James College, Avendale, ME, 1975

                Theatre, Arts and Media, Environmental Design



Master Guardener - Natural Ethnography

      2015 - 2019:  Master Guardener is a private repository for recording and analyzing my

                 natural world through a Critical Theory media lens.  For it is one thing to simply say,

                 “I love nature,” yet quite another to explicate what nature is, by recording my daily

                 deliberations as I live inside it.

King Donald John Trump - Symbolic Exchange

       2016 - 2017:  King Trump (contemporaneous memorialization) is a private method of response

                 to the hate and lies I see enacted on my home TV screen during this current, fraudulent

                 U.S. presidency.  This website is not meant to be funny, salacious, or alternative

                 propaganda; it is much more serious than that.  This website is a public shame pole,

                 camera against camera, counter-imaging the last vestiges of historical human dignity

                 lest our politics escalate to gun against gun.  For the rules of the game are changing. 

                 Mere participation inside media today is edging towards complicit acts of sedition.

Understanding Television - Theory & Practice

      2015 - 2017:  Understanding Television is my final attempt to aggregate my Critical

                 Ethnography works under one umbrella website.  Contents airing weekly on broadcast    

                 television: December 2016 to 2020.  (145 episodes aired)

Midnight Montage - Potlatch

      2013 - 2016:  Midnight Montage completes a final gesture of potlatch while proffering a

                 robust critical anatomy of early 21st century North American television production

                 languages and techniques.  Contents airing bi-weekly on broadcast television:

                 February 2013 - October 2016.  (275 episodes aired)

PeepTV.ca - Mediaturgy/Potlatch/Symbolic Exchange

      2011 -  Present:  PeepTV.ca is both an aggregation of previous video works along with more

                recent radical experimentations to extend the theoretical purchase of ethnographic

                surrealism, combining practices of dissensus and potlatch as a counter-gift to quotidian

                contemporary media banality.  (See also: Mediaturg 2008 - 2012)

Cultural Farming - Subsistence Living

       2003 - 2011:  Cultural Farming contains hundreds of hours of original theoretical appropriation

                and montage.  It is an experimental, ethnographic media website which is part silo and

                distillery, part experimental video construction lab, part pedagogic mechanism for civic

                response, and part critical playground.  Its longitudinal vantages, plus a sense of urgency

                and purpose to better examine the potencies of TV/media production practice, combine

                into a unique performative repository.  (See also: Media Nipple 2005 - present)


Broadcast Television Design 

        1987 - 2004:  Pencilogic (owner, director & principle designer) producing on-air scenic design

                for over 100 television stations, production venues, and networks worldwide.  (partial list)

                        IndiaTV  (INS)             global    New Delhi, India

                        NBC & Telemundo      NBC      Chicago, IL; San Jose, CA; San Francisco, CA

                        TBS Superstation        cable     Atlanta, GA 

                        ESPN; ESPN-Sur        global    Bristol, CT;  Buenos Aires, Argentina

                        E! Entertainment TV    cable     Los Angeles, CA

                        Encore Network           cable     Denver, CO

                        WGBH-TV2                  PBS      Boston, MA

        Board of Directors (elected member) - Broadcast Designers Association   1994-98

                Broadcast Designers Association is the seminal international design organization for

                media production, 3D design, print, graphics, and animation for the entire media

                broadcast industry.  BDA represents 5000 members in 60 countries.

        Film, Commercial, Industrial Design   1983-1990

                Art director, designer, stylist, scenic artist for over 30 productions.  (partial list)

                        Lip Service:  HBO   1988

                        Lemon Sky:  American Playhouse (PBS)  1988

                        The Trial of Bernard Goetz: American Playhouse (PBS)  1987

                        The Pool: OverPlus Productions   1987

Theatre Design  

        1975 - 1988: Produced scenic and-or costume design for over 50 stage productions

                 for drama, comedy, musical, opera, ballet, review -- for proscenium, thrust, arena,

                 touring, and summer stock venues.  (partial list)

                        Premiere: Rap Master Ronnie, Garry Trudeau (Doonesbury) Wash.DC 1984

                        Resident Design Director - Rapid River Civic Theatre   1977-80 

Professional Design Conference Presentations: 

        Broadcast Designers Association.  (partial list)  

           “Provoking a Plugged Planet”:  Los Angeles  1996

               Session organizer, host, moderator, and introductory speaker; with guest panelists:

                    Michael Moore - TV/Filmmaker: Roger and Me, TV Nation, Columbine

                    Karrie Jacobs -  Writer: Metropolis, New York Magazine

                    Douglas Rushkoff - Author: Cyberia, Media Virus

                    Bill McKibben - Author: The End of Nature, Age of Missing Information, Hope

                                             Human and Wild

           Teach Your Children”:  Los Angeles  1996

           “Light and Structure”:  Washington D.C.  1995

           “TV's Big Lie”:  Orlando  1993

           “Big Risk Set Design”:  Las Vegas  1990


        Teaching Assistant - Film Studies 200

                University of Calgary - 2007 & 2008

        Technical Director & Lecturer - Drama Department

                Tufts University, Medford, MA   1985-87

        Assistant Professor of Drama & Head of Design

                Wheaton College, Norton, MA   1983-84

        Adjunct Faculty - Spatial Design Curriculum

                Crandall College of Art and Design, Rapid River, ME   1980

        Adjunct Faculty - Drama Department

                Rapid River Community College, Rapid River, ME   1980

Educational Lectures 

        German Design Universities - Invited Lecture Tour:  “News Media Visualization

           April 1996

                    Film Academy  - Ludwigsburg

                    State Academy of Design  - Karlsruhe

                    PictureMedia Center  - Mainz

            December 1995

                    Institute for Visual Media  - Stuttgart

                    Academy of Media Arts (HKM)  - Cologne

                    Technical University for Applied Sciences  - Augsburg


Papers, Presentations, Events  (partial list)

        The TV Fest, Vernon, BC, Canada

                Category, After Dark Series “The Dirty Presidency”, 2021

        Chicago Amarcord Arthouse Television & Video Awards, Chicago, IL

                Category, Experimental Short Film “The Dirty Presidency”, 2019

        MTN: Channel 17, Minneapolis, MN

                “Understanding Television” daily one-hour TV broadcast airing 2019 - 2021

        7th Public Media Awards of Excellence, Harlem, NYC

                Category, Experimental  “Understanding Television”, 2018

        3rd Annual: Experimental Forum, Los Angles, CA

                Category, Best Experimental  “The Dirty Presidency”, 2018

        International Critical Media Illiteracy Conference, Savannah, GA

                “Cultural Farming as Critical Practice”,  2018

        CTN: Channel 17, Ann Arbor, MI

                “Understanding Television” Weekly one-hour TV broadcast airing 2016 - 2017

        UpNorth Media Center: Channel 189, Traverse City, MI

                “Midnight Montage” Bi-weekly one-hour TV broadcast airing 2013 - 2016


        Screening Scholarship Media Festival, Annenberg School for Comm., Philadelphia , PA

                “Bully Rhetoric: Gabrielle Giffords and the Production of Assassination”, 2013

        Calgary Stampede, Western Showcase, Creative Arts and Crafts, Calgary, AB

                “100 Memories Blanket”, 2011

        Media Ecology Conference: “Space, Place, and the McLuhan Legacy”, Edmonton, AB

                “Cultural Farming: Extensions of McLuhan” / Farewell Address, 2011

        Society for Cinema and Media Studies Conference, New Orleans, LA

                “Hurricane Katrina” & “British Petroleum”, 2011

        Contemporary Ethnography Across Disciplines Conference, Univ. of Waikato, NZ

                “Critical TV Ethnography and Civic Mediaturgy”, 2010

        Screens of Terror Conference,  London South Bank University, UK 

                “Representations of War and Terrorism in North American Television”, 2010

        30th Nordic Anthropological Film Association Festival and Symposium, Aarhus, DK

                “Stranger Danger: Infantilization and the Production of Childhood”, 2010

        Consumer Culture Theory Conference, Univ. of Wisconsin School of Business, WI

                “Spilling Communication: Appropriation as Power and Resistance”, 2010

        Performance Art and Posthumanism Conference, University of Sussex, UK

                “(re)Performing the Posthuman: Liminal Thresholds”, 2010


        14th Webby Awards, International Academy of Digital Arts and Sciences, NYC

                Nominee: Online Film & Video  “Baudrillards‘ Blender”, 2010

        American Anthropological Association Conference, Philadelphia, PA

                “Cultural Media Ethnography Within Fields of Resistance”, 2009

        1st International Visual Methods Conference, University of Leeds, UK 

                “Cultural Farming: Visual Methods, TV, and the Ethics of Failure”, 2009

        Berkeley Video & Film Festival, Berkeley, CA 

                “Zapook of the North” Grand Festival Award: Ethnography, 2009

        Transcultural Montage Conference, Inst. of Anthropology, Aarhus University, DK

                “Cultural Farming: Talking Back to Television”, 2009

        Alberta Printmakers’ Society:  Calgary, Alberta, CA

                “Engraving Culture” Speaker series and panel discussion, 2009

        Reconstruction: Studies in Contemporary Culture  - Digital Journal

                “Wilde Emerald” in “Avant-Garde as Critical Practice”. Vol. 9, No.2,  2009

        Visual Cultures Symposium, George Mason University, Washington DC

                 6th Annual: "Unthinking Television: Visual Cultures Beyond the Console", 2009

                 5th Annual: “Provocation: The Art of Social Engagement”   2008

         2nd CISSGE Postgraduate Conference, University of Exeter, UK

                “Sexuality, Textuality, Image”, 2008

         Scholarship of Teaching and Learning Conference, City University, London,  UK

                 “(re)Performing Television: Pedagogy and Civic Media”, 2008

         Of Aesthetics and Ethics: Visual Values Conference, USF, St. Petersburg, FL, 2008

                 “Cameras or Guns: How Cable News (re)Massacred Virginia Tech

         Visual Communication: Rhetoric and Technology, RIT, Rochester, NY

                “Cameras or Guns: Fighting for Responsible Media”, 2008 

                “Media Nipple: Folk Video”, 2006

        The Visual Communication Conference  #19-21 (western USA)

                “Difficult Images”  screening, 2007

                “Cultural Farming: Subsistence Living in a Mediated World”, 2006

                “Screens: Reality and Representation”, 2005

        Design Communication Association, Ball State University, Muncie, IN 

                “MSNBC: The News Channel of Dr. Caligari”, 2007

                Published: Ball State Press

        International Visual Sociology Association, New York University, NYC

                “Is Google Smarter Than Sociology?”, 2007

        11th Western Graduate Communication Conference, Nelson, BC

                “Transitioning: Professional TV to Civic TV”, 2007

         VloggerCon, San Francisco, CA

                “Video Blogging and Journalism”, 2006

         One Minute Film Festival, Toronto, ON 

                “My Chemical Romance”  Selected for screening, 2006

         Music in the Dark #4 - Soundtracks for silent films, New York City, NY

                “Our Body Media”  Commissioned video for Michael Whalen, 2006



       The TV Fest, Vernon, BC, Canada

                Finalist, After Dark Series “The Dirty Presidency”, 2021

        Chicago Amarcord Arthouse Television & Video Awards, Chicago, IL

                Finalist, Experimental Short Film “The Dirty Presidency”, 2019

        23rd Annual: Webby Awards, International Academy of Digital Arts and Sciences, NYC, 2019

                Honoree: Personal Website  “Master Guardener

        3rd Annual: Experimental Forum, Los Angles, CA

                Honorable Mention: Category, Best Experimental  “The Dirty Presidency”, 2018

        7rd Annual: Public Media Awards of Excellence, Harlem, NYC

                Winner: Category, Best Experimental  “Understanding Television”, 2018

        14th Annual: Webby Awards, International Academy of Digital Arts and Sciences, NYC, 2010

                Nominee: Online Film & Video  “Baudrillards‘ Blender

        Berkeley Video & Film Festival, Berkeley CA, 2009

                Winner: Grand Festival Award - Ethnography: “Zapook of the North


        5th Annual: Visual Cultures Symposium, George Mason University, 2008

                Winner: Best Student Submission Award

        The Visual Communication Conference, Salt Lake City, 2006

                Inaugural Recipient: Bob Tiemens Award

        EMMY Awards - National Academy of Television Arts and Sciences: TV news design

                 WXYZ-TV7     (ABC)  2001

                 WWGN-TV2   (WB)    2000

                 KCNC-TV7     (CBS)  1998

                 C/Net Channel           1998 

                 WXYZ-TV7     (ABC)  1997

                 WXIX-TV19    (FOX)  1997

                 KDFW-TV4    (FOX)  1996

                 KGTV-TV10   (ABC)  1995

                 KSL-TV5        (CBS)  1994

                 KUSA-TV9     (ABC)  1992

        Broadcast Designer's Association International Competition

                Winner: Excellence in Design: 4 Gold Awards, 5 Silver Awards, 6 Bronze, 2002-1988

        Innovative Design Excellence Award  - Supon Design Group, 1996

        Meritorious Achievement – Massachusetts Democratic State Committee, 1984



        Autoethnography and Reflexive Media Production, 2010

                #Nine  (1962 & 1977)



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